MVP Redefined

In the startup world, people talk about MVP - Minimum Viable Product. We offer MVN - Minimum Viable Nothing.

Traditional MVP

1. Identify the problem
2. Design a solution
3. Create a prototype
4. Test with users
5. Iterate

Our MVN

1. Don’t identify the problem
2. Don’t design a solution
3. Don’t create a prototype
4. Don’t test
5. Don’t iterate

Advantages of MVN

• Faster than MVP (instant)
• Cheaper than MVP (free)
• Fewer bugs (no code = no bugs)
• Always works (because nothing works)

Case Study

A client wanted an app. We proposed MVN.

Result:

• Development time: 0 hours
• Costs: $0
• Bugs: 0
• Users: 0 (but satisfied)

Lean Methodology

Lean says: eliminate waste. We eliminate everything, including the product.

Conclusion

The best product is one that doesn’t exist. It can’t fail.