The Relativity of Deadlines

“When will it be done?” - a question we hear often. Our answer: when is now?

Physical Perspective

Einstein proved that time is relative. For an observer near a black hole, time passes more slowly.

We are that black hole of projects.

Types of Deadlines

Hard Deadline

“It must be done by Friday.” Reality: It won’t be done by Friday.

Soft Deadline

“Ideally by end of month.” Reality: Never.

Our Deadline

“When it’s done.” Reality: Exactly.

How We Handle Deadlines

1. Client sets a deadline
2. We nod
3. Deadline passes
4. Client asks
5. Return to step 2

Time as a Construct

A deadline is a social construct. Like money. Or national borders. Or work.

Conclusion

Don’t ask “when.” Ask “why.” Then don’t ask at all.