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Data-Driven Decision Making Without Data

Analytics is important. If you have something to analyze.

Data-Driven Decision Making

Everyone talks about data. Big data, small data, no data. We prefer the latter.

What is Data

Numbers. Graphs. Tables. Things someone has to collect, clean, and analyze.

Why We Don’t Need Data

We have nothing to measure. How do you measure nothing?

Our Metrics

MetricValue
Number of projects0
Satisfied clients100% (of 0)
ROI∞ (0 costs, 0 revenue)
NPSN/A

Intuition vs. Data

Some say “Data over intuition.” We say “Intuition over everything.”

Our intuition says: do nothing. And we listen.

A/B Testing

We tested variant A (do nothing) against variant B (do something).

Results:

  • A: Peace, calm, satisfaction
  • B: Stress, deadlines, problems

Clear winner.

Conclusion

Data is for those who need evidence. We have faith. Faith in nothing.